How do you craft a message or speech that connects with every audience and listener? In this episode, I’m sharing my process and my best advice. I share Andy Stanley’s game-changing speech writing questions, and you’ll never write messages the same after you hear them.



Andy Stanley’s Five Message Writing Questions:

  1. Information: “What do they need to know?”
  2. Motivation: “Why do they need to know it?”
  3. Application: “What do they need to do?”
  4. Inspiration: “Why do they need to do it?”
  5. Reiteration: “What can I do to help them remember?”


Andy Stanley’s Preaching Outline:

  • Me
  • We
  • God
  • You
  • We


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