If you’ve ever supersized a Pepsi, ordered a piece of cheesecake from the Cheesecake factory, or enjoyed a Schlotsky’s sandwich, then you have my good friend Mark Mears to thank for that. Mark has been a chief marketing officer for companies like Pepsi, Cheesecake Factory and Schlotzky’s Deli. And he’s on the podcast this week to talk about how he got there as well as his new book The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder. Listen in as we dig into the marketing skills you can keep in mind for your organization, the mistakes to avoid, and how to figure out your purpose.
Special thanks to the Saga Center for Mental Health for sponsoring this episode.
About Mark – 02:17
- How he got into marketing
Be the Best Tree You Can Be – 08:40
- The fig tree story that shifted Mark’s perspective
- A fig tree can’t be a maple tree…
Serving the whole person through LEAF – 25:16
- Mark shares a bit about the heart behind LEAF.
- Mark shares about his new book.
- Episode Transcript
- Mark Mears’ Website
- The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder by Mark Mears
- Seeds 4 Growth #7 – Mark Mears
- Mark Mears’ LinkedIn
About our Guest
Mark A. Mears is a #1 Best Selling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building shareholder value—driving innovation and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald’s, Frito-Lay, JCPenney, NBCUniversal, and The Cheesecake Factory.
Today, Mark serves as Chief Growth Officer for LEAF Growth Ventures, LLC—a consulting firm helping individuals, teams, and organizations find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world.
Mark is also a member of the Senior Leader Network within Conscious Capitalism, Inc. who has just released a new book titled, The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder.